The Problem
A talented 8-person creative agency with an impressive portfolio and a 2% close rate on cold outreach. They were pitching well but losing deals at proposal stage. No case studies, no sales framework, no follow-up system.
Our Solution
Built a B2B outbound sales system, produced 4 detailed case studies from existing client work, trained the team on a consultative sales framework, and created a proposal template that reframed their pricing from cost to investment ROI.
The process
Week 1–2
Sales Audit
Reviewed 15 lost proposals. Identified pattern: pricing was presented before value was established. Close rate was 2% on ₦40k+ projects.
Week 3–4
Case Study Production
Built 4 detailed case studies from existing client work with real metrics. Created an online portfolio that led with results, not aesthetics.
Week 5–7
Sales Framework
Trained team on consultative discovery process. Built new proposal template. Implemented a 4-touch follow-up sequence after every proposal sent.
Week 8–11
Results
Close rate moved from 2% to 22%. 19 new clients signed. Revenue grew 580%. Team now has a repeatable, documented sales process.
"We always knew we were good at the work. Borderless Profit taught us how to sell it. The sales framework alone — especially how to handle pricing objections — is worth 10x what we paid."
— Creative Director, BrandForce Africa