The Problem
A high-ticket life and business coach with a ₦150,000 program and zero consistent client flow. Running on referrals from 2019 with no marketing system, no funnel, and no predictable way to find new clients.
Our Solution
We audited her audience (2,400 Instagram followers with good engagement) and identified the real problem: she was creating content about her process, not her client's transformation. We repositioned her content strategy, built a 3-step discovery call funnel, set up an automated booking system, and launched a 5-email nurture sequence for cold leads.
The process
Week 1
Audience & Content Audit
Analyzed 90 days of Instagram content. Identified that 80% of posts were about her methodology, 0% showed client transformations with numbers.
Week 2–3
Repositioning
Rewrote her bio, content pillars, and offer positioning. Created a results-first content framework that led with client wins.
Week 4–6
Funnel Build
Built a lead magnet landing page, automated booking funnel with Calendly integration, and a 5-email nurture sequence that converted cold followers to calls.
Week 7–8
Scale
32 new clients enrolled. Implemented a waitlist system to manage demand. Revenue increased from ₦600k/month to ₦2.4M/month.
"I went from chasing clients to turning them away. The funnel Borderless Profit built runs completely on its own and books calls while I'm with existing clients. Best investment I've made in my business."
— Founder, CoachPro NG